There are two things in the ecommerce world that get a bad rap when it comes to your bottom line: discounts and returns.  Discounts eat a

There's your basic ecommerce analytics - revenue, orders, AOV, LTV, and more. And then there's next-level ecommerce analytics.Cohort analysis - the pr

We’ve spent time talking about a lot of different concepts under the umbrella of ecommerce analytics, from customer segmentation to product an

If you run a subscription business, you know that subscription merchants face some unique challenges when it comes to analytics and reporting.

Customer segmentation is often thought of in terms of marketing: grouping your customers in a way that lets you get the right message to the r

What is opportunity cost? The loss of potential profit from other alternatives when a decision is made. It's about making the smartest decisio

Merchants often think of LTV in terms of customers - how much revenue will your customers generate for you, over the course of their entire re

Attribution modeling is one of the most important - but also most complex - areas of multichannel commerce. What is attribution modeling? It's

What is buying order spectrum analysis, or BOSA? At it's most simple, it's this: how to use your limited offering of products and services in

Watch our fourth Glew Academy video to learn how to optimize the timing of your ecommerce and multichannel strategy through the lens of a uniq

There are two things an ecommerce business can do to drive sales: acquire new customers, or retain existing ones. Ideally, you're doing a comb

One of the most important parts of succeeding at ecommerce? Optimizing who you're selling to. And the smartest way to do that? Customer segmen