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About Hemline:
Hemline was established in New Orleans in 1994 with two simple missions: to provide high-quality, unique merchandise to the fashion-forward woman and to create long-lasting customer relationships rooted in the trusted Hemline name and reputation.
Hemline is a local boutique with over 30 locations that offers a personalized, unique shopping experience by curating on-trend women's clothing, shoes, and accessories that help women feel and look their absolute best.
Challenge
Before Glew, Hemline faced significant challenges with its existing tech stack. Manually consolidating commerce data from over 30 stores into spreadsheets was labor-intensive.
Moreover, identifying trends and understanding performance KPIs across stores and advertising channels was challenging.
Solution
With Glew’s Commerce Data Cloud platform, Hemline could consolidate all commerce data across its 30+ stores into a single source of truth. The first step was to connect all of Hemline’s tech stack into Glew, including Shopify, Facebook ads, Google Ads, Google Analytics, and Klayvio.
With Glew’s automated ETL process, Hemline’s data sources were transformed and formatted automatically for report-ready data in just a few clicks. Hemline's access to precise and comprehensive commerce intelligence significantly enhances operational efficiency and opens new avenues for revenue growth.
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With Glew, Hemline Has:
Unified Inventory Reporting:
Hemline now has a centralized inventory dashboard that integrates details such as size, product type, brand, and color across all locations, enabling more effective inventory reporting.
Enhanced Data Management:
By aggregating data from over 30 stores into a single KPI dashboard, Hemline has streamlined its data management operations, fostering better strategic decisions.
Advanced Sales Tracking:
Hemline has improved visibility into key performance metrics by utilizing the "Sales Over Time" feature, which aids in more informed decision-making processes.
Customized Reporting:
Each physical store receives tailored reports that act as performance benchmarks, significantly boosting transparency and accountability within the company.
Centralized Sales Reporting:
Hemline has simplified its reporting framework across multiple sales channels, including online retail and social commerce platforms like Facebook and Instagram Shop. This provides a unified view of sales performance.
Optimized Performance Monitoring:
Automated monthly and quarterly reports enhance performance monitoring, offering critical insights for corporate strategy and individual store performance.
Seamless Financial Management:
Glew has streamlined Hemline’s accounting and bookkeeping processes, ensuring meticulous accuracy, which is essential for financial management.
Testimonial
Before Glew, managing data from our 30 Shopify stores was challenging. Glew transformed this complexity into clarity with a unified dashboard, simplifying decision-making and significantly boosting our efficiency. It's more than a tool—it's a secret weapon for smarter, quicker, and more profitable decisions. We are a franchise system, and our franchisees absolutely love getting daily, weekly, monthly, quarterly, and annual reports to their inbox the same day so they can see how they measure compared to their peers. Before Glew, it was impossible to provide reporting that often, and it would take us days (if not weeks) to compile and present the data! - Katie , COO, Hemline