Guides
Explore our latest Guides to scale your commerce business with data-driven insights.
The Omni-Channel Data Playbook: Strategies for Unified Commerce Intelligence
Power your Omni-Channel retail strategy with this comprehensive playbook with strategies and best practices for unified commerce intelligence.
9 Metrics That Drive Profitability
Discover the metrics top commerce leaders swear by to catalyze growth and maximize profits.
The Ultimate Guide to Ecommerce Dashboards in 2022
What is an E-commerce Dashboard?Information is wealth for e-commerce companies. As a business owner of an online store, you may want to track revenues
Ecommerce Analytics: Are You Getting the Most Out of Yours?
What is Ecommerce Analytics?To understand the value of ecommerce analytics, it is useful first to begin with its definition. eCommerce analytics is a
Guide to Data Analytics: How to Tell a Story With Your Data
The business intelligence lifecycle involves three major components:A data pipeline (to connect, extract, and transform all your data sources and inte
Guide to Data Warehouses: Storing and Maintaining Your Data
In the first part of this series, focused on data pipelines, we touched on how running a business means you are generating tons of data. As we di
Guide to Data Pipelines: How They Work, Why You Need One and What Your Options Are
Running a business means you’re generating a ton of data. For example, if you’re an ecommerce merchant, you’re gathering data every day on things
7 Ways to Use Data to Keep Your Business Growing
If you’re an ecommerce or multichannel retailer, you know that it’s critical to have up-to-date, accurate information to help you make smart decisions
Ecommerce Analytics: A Guide to the Most Popular Platforms and Tools
Introduction A lot goes into successfully running - and growing - an ecommerce store. From selecting an ecommerce platform to setting up analytics and
Ecommerce Data by Platform
Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2:
Google Analytics and Enhanced Ecommerce Tracking
Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2:
Email Marketing and Email Automation Tools
Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2: