Guides

Explore our latest Guides to scale your commerce business with data-driven insights.

The Omni-Channel Data Playbook: Strategies for Unified Commerce Intelligence

Power your Omni-Channel retail strategy with this comprehensive playbook with strategies and best practices for unified commerce intelligence.

9 Metrics That Drive Profitability

Discover the metrics top commerce leaders swear by to catalyze growth and maximize profits.

The Ultimate Guide to Ecommerce Dashboards in 2022

What is an E-commerce Dashboard?Information is wealth for e-commerce companies. As a business owner of an online store, you may want to track revenues

Ecommerce Analytics: Are You Getting the Most Out of Yours?

What is Ecommerce Analytics?To understand the value of ecommerce analytics, it is useful first to begin with its definition. eCommerce analytics is a

Guide to Data Analytics: How to Tell a Story With Your Data

The business intelligence lifecycle involves three major components:A data pipeline (to connect, extract, and transform all your data sources and inte

Guide to Data Warehouses: Storing and Maintaining Your Data

In the first part of this series, focused on data pipelines, we touched on how running a business means you are generating tons of data. As we di

Guide to Data Pipelines: How They Work, Why You Need One and What Your Options Are

Running a business means you’re generating a ton of data. For example, if you’re an ecommerce merchant, you’re gathering data every day on things

7 Ways to Use Data to Keep Your Business Growing

If you’re an ecommerce or multichannel retailer, you know that it’s critical to have up-to-date, accurate information to help you make smart decisions

Ecommerce Analytics: A Guide to the Most Popular Platforms and Tools

Introduction A lot goes into successfully running - and growing - an ecommerce store. From selecting an ecommerce platform to setting up analytics and

Ecommerce Data by Platform

Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2:

Google Analytics and Enhanced Ecommerce Tracking

Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2:

Email Marketing and Email Automation Tools

Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2: