How to Use Customer Segmentation for Business Intelligence

Overview

Customer segmentation is often thought of in terms of marketing: grouping your customers in a way that lets you get the right message to the right person at the right time.

But customer segmentation is also incredibly valuable in a broader sense - it helps you understand the kind of business you are, who your most valuable customers are, and how you can use that information to maximize profitability.

In this webinar, we'll go over:

• Customer segmentation in Glew, and which customer segments you should be looking at
• How to create custom segments
• How to use segmentation for marketing (including automatic segment sync with Mailchimp and Klaviyo)
• How customer segmentation provides insights about your customers, their buying behavior and their demographics that help you drive growth

Plus, see Mark's slides.