Glew Academy, Video 5: Buying Order Spectrum Analysis
Overview
What is buying order spectrum analysis, or BOSA? At it's most simple, it's this: how to use your limited offering of products and services in the most profitable way possible.
In reality, every company has a limited number of SKUs - even the biggest companies in the world. The trick is how to use those SKUs to accomplish your two primary goals: attracting the highest-paying customers, and upselling them.
In this video, we'll go over how buying order spectrum analysis can help you answer questions about your customers' tastes, the performance of your products and how to market the right products to the right people.
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