How Do You Pick the Right Attribution Model for Your Ecommerce Business?Attribution modeling is the process of determining how credit for sales and co

The Value of Calculating Your Repeat Customer RateYour Repeat Customer Rate is calculated by dividing your Repeat Customers by your Total Paying Custo

You can calculate the revenue brought in from each marketing channel by implementing Google Analytics, Google Analytics ecommerce tracking, and by usi

As a best practice, ecommerce stores should always use two sources to track the ROAS of campaigns. When you rely solely on the Facebook Pixel for conv

Pricing products can be tricky for even the most experienced and well-informed ecommerce store owners. How can you set your prices high enough so that

Learn the best practices for tagging AdRoll ads, Facebook Ads and Google Adwords in order to accurately report on performance. Understand the importan

Ecommerce business owners have a lot to juggle every day. Between managing inventory, responding to customers and processing transactions, it’s easy

Link tagging is the process of adding unique identifiers to your URLs, allowing you to attribute traffic to individual campaigns. By doing this, you

When a product’s performance is shown in different lights, you’ll find more ways to strategize for revenue growth. In order to make strategic decision

According to Forrester Research, product recommendations are responsible for 10% to 30% of ecommerce revenue. Product bundles typically have a higher

In 2015 alone, it’s estimated 4 trillion dollars worth of merchandise was abandoned in online shopping carts. Imagine if your online store could capt