Demystifying Cohort Analysis: How You Can Use it to Level Up Your Analytics
There's your basic ecommerce analytics - revenue, orders, AOV, LTV, and more. And then there's next-level ecommerce analytics.
Cohort analysis - the process of evaluating the behavior and performance metrics for a group of people with shared characteristics over time - typically falls into that second group. Not because it's a particularly difficult concept - but because it can take a little bit of work to get to the most impactful insights.
In this webinar, VP of Sales Mark Miano helps you demystify cohort analysis - and makes it easier to find those insights and use them to drive a successful ecommerce strategy.