Glew Academy, Video 2: Lifetime Value
This video will teach you about one of our all-time favorite metrics: lifetime value. It's one of the most important (and most difficult) pieces of ecommerce analytics for most merchants. Understanding LTV can help you better understand the value of your customers, products and channels - and help you make smarter longterm decisions that drive profitability. Watch to learn how LTV can help you grow your business.