Tracking ecommerce metrics like sales, average order value and conversion rates is at the heart of all successful businesses. But even the best data doesn’t have meaning without context. Is 3% a good conversion rate? Should I be concerned about a return rate of 20%?
Accurate benchmarking allows you to evaluate your own ecommerce performance and determine where you should focus to make improvements.
We’ve researched key performance indicators that matter most to online retailers. The following ecommerce metric averages will give you an idea where you’re succeeding and where there is room for improvement.
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