Google Analytics Integration for Advanced Ecommerce Reporting
- Track each customer journey, from initial interaction through conversion
- Accurately attribute sales across your marketing channels and campaigns to see what's working and what's not
- Understand the true performance of your channels and campaigns, from new customer acquisition to lifetime value
Powerful channel reporting, for smarter marketing strategy.
Glew connects your ecommerce store data with Google Analytics to close the loop between campaign and conversion and help you better analyze and optimize your marketing channels.
Combine ecommerce KPIs with channel insights from Google Analytics to attribute every customer back to their original source.
See the channels that help you acquire the most new customers, and the customers who are worth the most long-term. Get actionable insights into channels, campaigns and ads to help you optimize your marketing efforts.
Maximize your marketing ROI.
Compare all your marketing channels, from Facebook to email to influencers, by acquisition, revenue, profit, average order value and more. See what's working now and long-term with lifetime value metrics by channel.
See what's driving acquisition.
Identify where your new customers are coming from with powerful, flexible attribution reporting. Choose first-order or last-click attribution and use Glew's advanced channel mapping model to match every order with the right source.
Turn data into decisions.
Track performance KPIs to troubleshoot issues and identify opportunities. Find out where you should be spending more or pulling back. And easily monitor all your data in one place, with pre-built dashboards and filterable tables.
