Guides
Explore our latest Guides to scale your commerce business with data-driven insights.
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How to Find Your Highest-Spending Customers
Finding Your Biggest Spending Customers for Your Ecommerce StoreCustomers are not all created equal in the ecommerce world. You will have some custome
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How to Calculate Hot Products
Knowing what your hot products are is an important detail of running a successful ecommerce store. What are hot products? These are the products that
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How to Calculate Cold Products
In order to operate a successful ecommerce store, it is important to know which products in your store are slowing down in sales. By pinpointing your
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What is Net Profit and How to Calculate It
Calculating your company’s net profit is one of the best measures of business success and a key metric in ecommerce analytics. Net profit represents t
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How to Calculate Your Most Profitable Products
How to Calculate Your Most Profitable ProductsRunning an ecommerce business requires that you know how to juggle numerous operational tasks on a daily
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How to Calculate Gross Profit
How to Calculate Gross ProfitIncreasing gross profit is one of the best ways to grow the bottom line of your ecommerce store. But if it’s not consiste
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How to Calculate Lifetime Customer Value
How to Calculate Lifetime Customer ValueThe goal of every business is to acquire and retain customers and increase revenue. One way that companies do
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How to Find Gross Margin of Products
How to Find Product Gross MarginUnderstanding the gross margin of your online products is essential for tracking the overall financial success of your
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How Do You Calculate Inventory Velocity for Ecommerce?
Calculating Inventory Velocity for Ecommerce StoresIt’s a delicate balance for online store owners, keeping enough merchandise in stock to meet custom
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How To Set Up And Use Customer Segmentation From Glew In Mailchimp
Send your Customer Segments from Glew directly into Mailchimp. Our seamless integration allows our 20+ Pre-Defined Customer Segments to be pushed stra
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How Do You Pick the Right Attribution Model for Your Business?
How Do You Pick the Right Attribution Model for Your Ecommerce Business?Attribution modeling is the process of determining how credit for sales and co
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How to Calculate Repeat Purchase Rate
The Value of Calculating Your Repeat Customer RateYour Repeat Customer Rate is calculated by dividing your Repeat Customers by your Total Paying Custo