Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2:

As an ecommerce retailer, there are many key metrics that are important for you to know. How to interpret those key metrics will help you to gain valu

Finding Your Biggest Spending Customers for Your Ecommerce StoreCustomers are not all created equal in the ecommerce world. You will have some custome

Knowing what your hot products are is an important detail of running a successful ecommerce store. What are hot products? These are the products that

In order to operate a successful ecommerce store, it is important to know which products in your store are slowing down in sales. By pinpointing your

Calculating your company’s net profit is one of the best measures of business success and a key metric in ecommerce analytics. Net profit represents t

How to Calculate Your Most Profitable ProductsRunning an ecommerce business requires that you know how to juggle numerous operational tasks on a daily

How to Calculate Gross ProfitIncreasing gross profit is one of the best ways to grow the bottom line of your ecommerce store. But if it’s not consiste

How to Calculate Lifetime Customer ValueThe goal of every business is to acquire and retain customers and increase revenue. One way that companies do

How to Find Product Gross MarginUnderstanding the gross margin of your online products is essential for tracking the overall financial success of your

Calculating Inventory Velocity for Ecommerce StoresIt’s a delicate balance for online store owners, keeping enough merchandise in stock to meet custom

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