It’s a New Year, which means setting new goals for 2023! Recession-proof your brand by implementing the top ecommerce metrics to increase revenue in 2

As you reflect on 2022, what are the things that you’d like to be able to do better as an ecommerce leader in 2023? If improving customer retention, b

What is Ecommerce Analytics?Did you know that 58.4% of working-age internet users buy something online every week? The most popular categories of ecom

An Overview of Ecommerce AnalyticsEcommerce analytics is a tool designed to help you gather and analyze large amounts of data to produce actionable in

How do ecommerce analytics tools help businesses?The US ecommerce industry was worth $870 billion in 2021. The pandemic, along with a desire for retai

What are Ecommerce Key Performance Indicators (KPIs)?An ecommerce KPI is a measurable value that assesses the effectiveness of an ecommerce store in a

Imagine having the power to instantly make faster and better decisions, understand and resonate with your customers on a deeper level, and run your ec

We don't need to tell you this, but running an online business isn’t without challenges. There are sales and marketing, numerous time-consuming operat

Whether you’re an experienced data analyst or just learning how to interpret data to improve business performance, you know there’s no shortage of dat

When it comes to measuring the effectiveness of their paid campaigns, most marketers look for immediate results. And for good reason – online advertis

Updated: September 23, 2020 So - you sell things online. You have a product that a lot of people really want. You’ve taken the time to develop or man

When it comes to retail and ecommerce, it’s all about the numbers — not just revenue and profit, but data that gives you insight into how your custome