Articles

Explore our latest blog articles to level up your knowledge of commerce intelligence.

Benefits of Customer Analysis and How to Leverage It

When it comes to retail and ecommerce, it’s all about the numbers — not just revenue and profit, but data that gives you insight into how your custome

What is Marketing Analytics? A Comprehensive Guide

A business’ marketing can encompass a wide range of activities and efforts, from paid ads to social media to email, influencers, SEO and more. And tha

How To Visualize Data: 5 Powerful Examples of Data Visualization

If you’ve ever looked at a spreadsheet full of data, you’re probably familiar with that overwhelming feeling of information overload. And if you’re a

The 5 Best Ways to Learn Data Analytics (And How to Take Advantage of Them)

As a small business owner, you’ve likely heard two words over the past few years that may both intrigue and intimidate you – Big Data. At one time, d

Multichannel Attribution: What it Is, Why It’s Important and How Glew Solves it for Merchants

Attribution modeling is incredibly important to the operations and strategy of your ecommerce or multichannel business - even though you might not thi

Data-Driven Decision Making: How To Calculate Ecommerce Growth

As an ecommerce retailer, you know that there are no small decisions. You have to dig into the analytics and granular details that give you the inform

Using Customer Behavior Analytics to Boost Your Multichannel Business

So you have an ecommerce business up and running and you’re starting to get some traffic. Congratulations! You’re well on your way to building a succe

Four Inventory Reports to Segment, Automate, and Drive Results

Staying on top of inventory is critical to any size business. Inventory reports keep your shelves full while leaving your capital liquid enough to lau

Webinar Recap: Holiday Analytics and Reporting Q&A

We hosted our last monthly webinar of 2019 this week, a Q&A on holiday strategy and reporting with some of Glew's top ecommerce analytics experts.

How to Use Customer Segmentation to Establish Long-Term Loyalty

Customers come in all shapes and sizes. They engage with brands differently, respond to varied forms of marketing and exhibit unique buying behaviours

5 Must-Haves for a Winning Customer Rewards Program

This post was contributed by Nadav Berger, VP of Marketing at Rise.ai. Rise.ai is the first proactive branded currency solution for Shopify stores, pr

How to Create and Measure an Influencer Marketing Campaign

This post was contributed by Ryan Gould, Vice President of Strategy and Marketing Services at Elevation Marketing. From legacy Fortune 100 institution