Glew Academy, Video 6: Attribution Modeling
Attribution modeling is one of the most important - but also most complex - areas of multichannel commerce. What is attribution modeling? It's the process by which we assign credit for sales to the right touchpoint in the customer journey. The purpose? To allocate your advertising resources - both time and money - in the most profitable way possible.
In this video, we'll be going over how attribution modeling works, why it's so important, several popular attribution models, and the attribution model we choose to use throughout Glew.
Pro tip: You'll get more out of this video if you watch the previous videos in our Glew Academy series. Check them out!
Additional reading: Read our full guide to attribution modeling.