Channel Mapping and Attribution
Overview
In this Glew University webinar, we do a deep dive on understanding attribution and channel mapping and share how you can get powerful insights from Glew Pro!
We cover:
- Glew's updated channel mapping model and how it impacts your campaign set-up and reporting.
- Attribution models available in Glew and when to use each one - (first-order vs. last-click).
- Using attribution to evaluate channel performance and drive strategy, including where to find those insights in Glew Pro.
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