Back to Basics: The Data You Need to Monitor Business Health and Drive Growth

Overview

Multichannel merchants know that performance trends can change dramatically by the day or week - and that it's critical to have up-to-date, accurate information to help you make smart, data-driven decisions.

That's never been more true than right now.

We're all adjusting to a new normal. And the best way to do that for your business? Using the data you have at your fingertips to understand performance, identify opportunities for growth and keep your business on the right course.

In this webinar, we cover:

• Key metrics and reports for measuring business health right now - and how to create them in Glew
• Where to find insights to maximize channel performance, customer acquisition, retention and more
• Smart customer and product segmentation for creative, loyalty-building campaigns
• Discount strategy and reporting to ensure your promotions stay profitable
• Where to find your low-hanging fruit opportunities

Quick hits

• 2:50: Core KPIs for monitoring business health, where to find them in Glew, and how to add them to reports, including revenue and profit, orders and products sold, average order value, traffic and conversion
• 5:22: How to evaluate year-over-year, period-over-period, same day of week and other comparative metrics
• 6:28: Tracking ad spend and ROAS over time from multiple sources (Facebook, Google, Instagram, etc.) to evaluate your channel performance and resource allocation
• 10:07: Attribution modeling in Glew and toggling between first-purchase and last-click attribution
• 10:54: Monitoring buying behavior through product performance to identify new opportunities with hot and cold products
• 15:20: Monitoring buying behavior through customer segments to identify repeat customers and trends
• 16: 22: Inventory depletion reports to stay on top of shifting lead times and product replenishment
• 19:20: Driving growth through creative customer segmentation - VIPs, value shoppers vs. full price, high-value winbacks, acquisition cohorts
• 26:30: Using the RFM (recency, frequency, monetary value) model to create customer segments and campaigns
• 29:48: Quick wins through channel optimization and balancing short-term conversions with long-term value
• 31:24: Our channel mapping and attribution models and how Glew maps orders to the correct channel
• 33:25: Evaluating individual campaigns for quick wins, looking at campaigns by revenue, lifetime value and number of new and repeat customers
• 35:12: Combatting sales dips or stalls with promotions and how to keep a profitable balance
• 38:16: Identifying the right audience for a discount by segmenting your value shoppers and full-price customers
• 38:54: Tracking discount and coupon code KPIs, overall and by individual code
• 41:20: Setting up automated and scheduled reports to share across your team for the metrics and KPIs discussed