How to Set Up and Use Customer Segmentation from Glew in Mailchimp
Personalize your emails for a stronger conversion rate. Research shows that personalized emails receive a 51% increase in open rate and a 26% increase in conversion rate. Glew allows you to get personal by automatically flowing in each customer’s top three product recommendations, abandoned cart items and last item purchased. Each item is added to a merge tag in Mailchimp so you can achieve maximum personalization when sending out campaigns.
Part 1: Integrating Your Accounts
Integrate your Glew account with Mailchimp under Store Name > Store Settings > Mailchimp > Connect. All you need to integrate is your username and password. Please allow 24 hours for your data to sync if you have under 25,000 contact.
If you have more than 25,000 contacts, it may take several days for the first data load to sync. Feel free to reach out to email@example.com if you have any questions about whether or not your data is still running.
Part 2: How to Automatically Push Segments
Log in to Glew and go to Customers > Segments > Click on a Segment > Email Campaigns. After your Mailchimp integration is complete you will see stats about email campaigns that have been sent to this customer segment.
Because Mailchimp charges a nominal amount based on the size of your contact lists, Glew does not automatically add lists into Mailchimp. To get a list to auto-send, go under the email campaign tab toggle on the “Automatically push this segment to Mailchimp” button. Lists are updated nightly so please allow for 24 hours. Remember that customers can be added and removed from multiple lists.
Part 3: Using Merge Tags & Automation
Log in to your Mailchimp account and go to Lists. Customers added or removed from each of Glew’s Customer Segments will appear here. To see the merge tags brought in, click on a list and go to Settings > List Fields and *|MERGE|* tags.
To set up List Automation go to Automation > Add Automation > List Activity > Welcome Series. Once in your workflow, click on Edit Trigger > Select “Trigger When Subscribers Are Imported.” Glew uses an import to add in subscriber, so this much be checked in order for your emails to send out automatically.
Remember that a customer could be on multiple customer segments and lists, so set up automation with care.