Glew Helps Shopify Stores Grow Revenue
Affordable, Actionable Ecommerce Analytics For Shopify Reporting
Decode Your Customers’ Buying Habits
When you have insights into your customers’ buying habits, you can proactively market your site using data to drive strategy.
Glew uses historical data to provide insights into your store’s customer purchase behaviors. What does that mean? Glew finds the Average Time Between Purchases, breaks down the ratio of New Customer vs. Repeat Customers, and calculates the Average Purchase Frequency.
In addition, Glew uses segmentation to group current customers into unique buckets. These include: One Purchase, Multiple Purchases, Active Customers, Lost Customers and more. Export these lists into a CSV file and run tailored strategic email campaigns to each segment. These trends give you a solid understanding of how customers interact with your ecommerce store.
Use Cost Of Goods Sold Data To Find Product Profitability
Cross-checking multiple spreadsheets to calculate profit is tiring. Shopify’s lack of COGS compatibility unfortunately makes profitability an elusive and tedious metric to track. We recognize this broken link in reporting and built out functionality in Glew to solve it. Glew’s Merchandise dashboard combines Cost of Goods Sold data with purchase and advertising data to provide you with granular levels of profitability.
Whether you’re looking for high-level insights into your store’s merchandise performance or want to see product level performance, Glew’s dashboards provide answers.
Glew pulls in the categories you’ve set up in Shopify and compares the performance of one category to another. Go one step closer and evaluate all products in descending order of key performance indicators. Finally, jump into an individual product page and see trending performance over time.
Get Past Performance Noise And Into What Matters
We aren’t here to add to the noise; Glew aims for a straightforward approach to finding opportunities for ecommerce growth.
Data can be distracting. It is too easy to get caught up in vanity metrics when you’re jumping from Facebook to Pinterest to Google Analytics to Shopify analytics. What is a vanity metric? A vanity metric is a point of data that distracts from your overall goal of growing revenue.
Glew does not report vanity metrics. You won’t find charts around social followers. We don’t report engagement because that doesn’t necessarily tie to revenue or sales.
What Glew DOES provide is Profit Margin by Channel, Revenue by Channel and Advertising Spend by Channel. These are ecommerce tracking insights that get to the heart of where you’re making or losing money.
Shopify Ecommerce Analytics vs. Glew’s Advanced Ecommerce Analytics
The ecommerce analytics available in Shopify uses a fraction of the data available. Take a look at the entirety of the metrics offered in Shopify’s ecommerce tracking versus the insights provided in just the Performance dashboard of Glew.
Glew’s Ecommerce Performance Reporting
✓ Gross Profit
✓ Net Profit
✓ Products Sold
✓ Average Order Value
✓ Conversion Rate
✓ Gross Revenue
✓ Sales Margin
✓ KPIs by Source
✓ KPIs by Days of the Week
✓ KPIs by Device
✓ KPIs by Metro
✓ KPIs by Campaign
✓ Advertising Spend
✓ Shipping Revenue
✓ Sales Tax
✓ Revenue by Channel
✓ Cost of Goods Sold by Channel
✓ Gross Profit by Channel
✓ Net Profit by Channel
✓ Sales Margin by Channel
✓ Advertising Spend by Channel
✓ Profit Margin by Channel
Integrate Your Shopify Ecommerce Data In Minutes
Integrating Glew with your Shopify reporting is straightforward and no sweat. You don’t need to add more code to your website. All you need is the username and password from your Shopify account! Our data experts are always here to answer any questions.