Glew + Shopify

Glew Helps Shopify Stores Grow Revenue

With 243,000 merchants and counting, Shopify is the largest single platform for multi-channel commerce in the world. Selling online is easier and more profitable than ever before. By combining ecommerce analytics data from Shopify, Google Analytics and advertising channels, Glew will give your ecommerce store a competitive edge on understanding your customers, attributing performance correctly and using data to drive marketing strategy.

Glew's Advanced Ecommerce Analytics

Affordable, Actionable Ecommerce Analytics For Shopify Reporting

We want you to be blown away when you log in to Glew. Our modern, clean design is easy to use and quick to install. Glew has hundreds of insights spread out over five areas of focus: Performance, Customers, Merchandise, Cost of Goods Sold and Reports.

Customer Insights

Customer Insights

Uncover opportunities to target your best customers, or to win back At Risk or Lost customers. Pinpoint your Customer Acquisition Cost to maximize your channel and campaign performance. Learn more ›

Performance Reporting

Performance Reporting

Bring together information from your ecommerce platform, analytics tools and advertising sources to help you understand key performance indicators across your business and maximize your store’s profitability. Learn more ›

Product Analytics

Product Analytics

Generate insights that drive revenue growth. From bundling to product profitability, Glew gives you the tools needed to evaluate historical data and identify actionable merchandising opportunities. Learn more ›

How to Calculate Gross Profit

Decode Your Customers’ Buying Habits

When you have insights into your customers’ buying habits, you can proactively market your site using data to drive strategy.

Glew uses historical data to provide insights into your store’s customer purchase behaviors. What does that mean? Glew finds the Average Time Between Purchases, breaks down the ratio of New Customer vs. Repeat Customers, and calculates the Average Purchase Frequency.


In addition, Glew uses segmentation to group current customers into unique buckets. These include: One Purchase, Multiple Purchases, Active Customers, Lost Customers and more. Export these lists into a CSV file and run tailored strategic email campaigns to each segment. These trends give you a solid understanding of how customers interact with your ecommerce store.

Use Cost Of Goods Sold Data To Find Product Profitability

Cross-checking multiple spreadsheets to calculate profit is tiring. Shopify’s lack of COGS compatibility unfortunately makes profitability an elusive and tedious metric to track. We recognize this broken link in reporting and built out functionality in Glew to solve it. Glew’s Merchandise dashboard combines Cost of Goods Sold data with purchase and advertising data to provide you with granular levels of profitability.


Whether you’re looking for high-level insights into your store’s merchandise performance or want to see product level performance, Glew’s dashboards provide answers.


Glew pulls in the categories you’ve set up in Shopify and compares the performance of one category to another. Go one step closer and evaluate all products in descending order of key performance indicators. Finally, jump into an individual product page and see trending performance over time.

Get Past Performance Noise And Into What Matters

We aren’t here to add to the noise; Glew aims for a straightforward approach to finding opportunities for ecommerce growth.

Data can be distracting. It is too easy to get caught up in vanity metrics when you’re jumping from Facebook to Pinterest to Google Analytics to Shopify analytics. What is a vanity metric? A vanity metric is a point of data that distracts from your overall goal of growing revenue.


Glew does not report vanity metrics. You won’t find charts around social followers. We don’t report engagement because that doesn’t necessarily tie to revenue or sales.


What Glew DOES provide is Profit Margin by Channel, Revenue by Channel and Advertising Spend by Channel. These are ecommerce tracking insights that get to the heart of where you’re making or losing money.

Performance Reporting in Glew

Shopify Ecommerce Analytics vs. Glew’s Advanced Ecommerce Analytics

The ecommerce analytics available in Shopify uses a fraction of the data available. Take a look at the entirety of the metrics offered in Shopify’s ecommerce tracking versus the insights provided in just the Performance dashboard of Glew.

Shopify Reporting Metrics

Glew Metrics

Glew Customer Metrics

Glew’s Ecommerce Performance Reporting


  Gross Profit


  Net Profit

  Products Sold

  Average Order Value


  Conversion Rate


  Gross Revenue

  Sales Margin

  KPIs by Source

  KPIs by Days of the Week

  KPIs by Device

  KPIs by Metro

  KPIs by Campaign

  Advertising Spend

  Shipping Revenue

  Sales Tax

  Revenue by Channel

  Cost of Goods Sold by Channel

  Gross Profit by Channel

  Net Profit by Channel

  Sales Margin by Channel

  Advertising Spend by Channel

  Profit Margin by Channel

Integrate Glew and Shopify in 5 Minutes

Integrate Your Shopify Ecommerce Data In Minutes

Integrating Glew with your Shopify reporting is straightforward and no sweat. You don’t need to add more code to your website. All you need is the username and password from your Shopify account! Our data experts are always here to answer any questions.

Integration Is Fast And Easy
Try It Free Today!