HomeFeaturesPerformance Analytics

Performance Analytics

Glew’s store performance analytics empowers you to set custom alerts, receive insightful recommendations, and build automations that are designed to drive ecommerce growth. Our ecommerce dashboard integrates data from your ecommerce store with digital advertising channels, Google Analytics, and email campaigns – enabling you to easily monitor and report on business performance metrics while streamlining store management.

Performance Management Analytics

Do you find yourself checking multiple platforms, tediously combining data in excel spreadsheets, and spending valuable time aggregating data as opposed to analyzing and acting on it? Glew’s cross-channel analytics will transform your ability to make data-driven decisions while saving you countless hours on store performance analysis and reporting.

Store Performance Insights

Glew gives you a strong understanding of the cost to acquire customers and which channels and marketing campaigns drive revenue and profitability. Better still, our software delivers insights and automations that enable you to act on opportunities to maximize store performance.
  • Gross Revenue
  • Sales Margin
  • Gross Profit
  • Net Profit
  • Advertising Spend
  • Shipping Revenue
  • Refunded
  • Sales Tax
  • Revenue by Channel
  • Cost of Goods Sold by Channel
  • Gross Profit by Channel
  • Net Profit by Channel
  • Sales Margin by Channel
  • Advertising Spend by Channel
  • Profit Margin by Channel

Glew Provides Overview Metrics for the Store Owner on the Go

The Overview Dashboard includes a real-time view of your store, showing you how key metrics are performing today, this week, this month, and this year. Glew also provides historical comparisons for each time period, enabling you to benchmark your recent performance versus historical performance.

Year-to-Date Insights

  • Revenue
  • Gross Profit
  • Orders
  • Products Sold
  • Average Order Value
  • Refunded
  • Visits
  • Conversion Rate

Focus on the Key Performance Indicators You Care About

Glew focuses on KPIs tied to your bottom line and provides succinct sentence based explanations of your data to help you understand how to interpret performance.


These metrics can be filtered to provide specific information about Sources, Days of the Week, Devices, Channels, Metros or Campaigns.

Gross Revenue

Find Out Which Channels Are Generating Revenue

Advertising platforms tend to provide you with vanity metrics. The more you read about non-revenue engagement, such as likes or followers, the less you question whether you are making money from campaigns. Glew takes the opposite approach and shows you Revenue by Channel so you can quickly see which channels are effectively driving Revenue and which channels are driving traffic that yields few or no sales.


Instead of logging in and out of multiple advertising platforms to assess performance, use Glew as your one source to get straight to the data you need to make decisions. With proper UTM tagging, every channel can be pulled into Glew for an unbiased, objective look at the channels you spend time and energy advertising in.

Performance Reporting in Glew

Discover Net Profit by Channel

Net profit is illusive and requires switching between Google Analytics, social dashboards and your ecommerce platform to uncover. But how can you report correctly (much less quickly) when your data is dispersed?


Glew aims for a straightforward look at profitability by channel. Our Net Profit by Channel chart starts with channel level Revenue, then provides Cost of Goods Sold, Gross Profit, Gross Margin, Advertising Spend, Net Profit and Profit Margin. Our ecommerce analytics dashboards tie together previously siloed data and allow you to access your data in a central location.

Gross Margin by Channel
Paid Search

Brush Up on Best Practices for Tracking Performance

See Other Ecommerce Analytics Provided by Glew


Customer Insights

Uncover opportunities to target your best customers, or to win back At Risk or Lost customers. Pinpoint your Customer Acquisition Cost to maximize your channel and campaign performance.


Product Analytics

Generate ecommerce insights that drive revenue growth. From bundling to product profitability, Glew gives you analytics specifically for ecommerce stores so that you can identify actionable merchandising opportunities.

Scheduled Reports

Scheduled Reports

Customize a report with the metrics you care about most or create a report for a specific date range. Scheduled Reports go straight to anyone’s inbox and can be set to deliver on a daily, weekly or monthly basis.

Integration Is Fast And Easy
Try It Free Today!