Ecommerce CRM for B2C Marketers

Nine in ten Americans are willing to spend more with companies they believe provide excellent customer service. That means 9 out of 10 customers put a greater value on service over products or even price.

With our Customer Details Page you can enhance your service level by equipping your team with important information such as a customer’s order history, channel of attribution, and abandoned cart info. See how long they have been shopping with you, their Average Order Value, and whether you’re at risk of losing this customer. Use this information to tailor communication that your customers will perceive as professional, informed and courteous. In turn, they’ll deem you worthy of their continued business.

Personalized, targeted email can generate as much as a 760% lift in revenue over generic blast email campaigns. Our Customer Segmentation feature helps you realize that increase in revenue in countless ways.

Customer Segmentation includes over 20 unique segments that can be exported and uploaded into your preferred email management platform. For each segment, see insights including Lifetime Value, Revenue, Average Order Value and the Most Commonly Purchased Products.

How many of your customers have purchased once? Twice? Multiple times?

Glew uses data from your ecommerce platform to bucket each customer into six segments of purchasing behavior. Knowing the breakdown of customers who have purchased multiple times will allow you to make better marketing decisions. Segments can be exported into a CSV, allowing you to tailor messages, discounts or loyalty programs based on customer status.

Customer Lifetime Value is a tricky metric to calculate, so most stores never utilize this valuable insight. Glew not only provides your Customer Lifetime Value, but it expands upon this segment with additional ecommerce Key Performance Indicators.

Glew’s ecommerce reporting finds the Average Time Between Purchases, Average Purchase Frequency, Repeat Customer Rate and Relationship Length.

Knowing this information gives you a solid understanding of how customers interact with your ecommerce store in the long run.

Choose a specific date range to see a daily summary of New vs. Repeat Customers. Why is this important? It helps you to understand which channels and campaigns are bringing in new customers, and which channels and campaigns are driving repeat purchases.

Filter even further to see a breakdown of New vs. Repeat Customer by Source, Days of the Week, Device, Channel, Metro and Campaign. Your ecommerce reporting can be as tailored as you need!

Widely dispersed data is a major issue for ecommerce reporting and analytics. When insights are spread among dozens of spreadsheets, you’re left with a confusing puzzle to try and piece together.

Our Lifetime Value Based Customer Profitability chart provides stats from all of your major channels in one place. Here you can see the performance of each channel based on a number of insights such as: New Customers, Repeat Customers, Return on Ad Spend (ROAS), Lifetime Value based ROAS, Lifetime Value, New Customer Acquisition Cost, Profit Per New Customer, Revenue and Ad Spend.