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Customer Analytics

An intuitive ecommerce CRM designed to deliver more personalized marketing campaigns, increased retention, and improved customer loyalty. Glew automatically provides you with valuable insights into customer lifetime value and purchase behavior. Better still, we make it easy to use this information for ecommerce customer segmentation across your email and advertising campaigns. Gain an edge over your competition with Glew’s advanced customer analytics and CRM for ecommerce.

What Customer Insights Does Glew Provide?

Future Value & Lifetime Value Insights

  • Zero Purchases
  • One Purchase
  • Two Purchases
  • Multiple Purchases
  • Active Customers
  • At Risk Customers
  • Lost Customers
  • Total Customers
  • New vs. Repeat Ratio
  • Lifetime Value (LTV)
  • Repeat Customer Rate
  • Customers by Channel
  • Purchase Frequency
  • Relationship Length
  • Revenue by Channel
  • Ad Spend by Channel
  • Repeat Customers by Channel
  • Return on Ad Spend by Channel
  • Average Time Between Purchases
  • New Customer Acq. Cost by Channel
  • Profit Per New Customer by Channel

Advanced Customer Segmentation

  • VIP Customers
  • Big Spenders
  • Big Ticket Spenders
  • Small Ticket Spenders
  • Full Price Customers
  • Value Shoppers
  • Repeat Customers
  • Abandoned Cart Customers
  • Most Active Customers
  • Paying Customers
  • Never Purchased
  • Refunders
  • Low AOV Customers
  • High AOV Customers
  • First Purchase Customers
  • 3 Months Since Last Purchase
  • 12 Months Since Last Purchase
  • Recent Purchase
  • Repeat Customers in the Last 12 Months
  • Recently Refunded
  • Active Customers
  • At Risk Customers
  • Lost Customers

KPIs for Each Customer Segment

  • Number of Customers
  • Revenue from this Segment
  • Lifetime Value
  • Number of Orders
  • Average Order Value
  • Lifetime Value to CAC Ratio
  • Products Most Purchased

Individual Customer Detail

  • Name
  • Email
  • Geographic Location
  • Number of Orders
  • Total Spent
  • Average Order Value
  • Customer Timeline
  • Customer Segments
  • Frequency of Orders Per Year
  • Customer Status
  • Categories Purchased
  • Suggested Products

Elevate Customer Service to Create Loyalty

Nine in ten Americans are willing to spend more with companies they believe provide excellent customer service. That means 9 out of 10 customers put a greater value on service over products or even price.


With our Customer Details Page you can enhance your service level by equipping your team with important information such as a customer’s order history, channel of attribution, and abandoned cart info. See how long they have been shopping with you, their Average Order Value, and whether you’re at risk of losing this customer. Use this information to tailor communication that your customers will perceive as professional, informed and courteous. In turn, they’ll deem you worthy of their continued business.

Customer Insights

Segment Your Customers Using Glew's Customer Segmentation

Segment Customers For Higher Returns On Email Campaigns

Personalized, targeted email can generate as much as a 760% lift in revenue over generic blast email campaigns. Our Customer Segmentation feature helps you realize that increase in revenue in countless ways.


Customer Segmentation includes over 20 unique segments that can be exported and uploaded into your preferred email management platform. For each segment, see insights including Lifetime Value, Revenue, Average Order Value and the Most Commonly Purchased Products.

Analyze Your Customer Purchase Behavior

How many of your customers have purchased once? Twice? Multiple times?


Glew uses data from your ecommerce platform to bucket each customer into six segments of purchasing behavior. Knowing the breakdown of customers who have purchased multiple times will allow you to make better marketing decisions. Segments can be exported into a CSV, allowing you to tailor messages, discounts or loyalty programs based on customer status.

  • 0 Purchases
  • 1 Purchase
  • 2 Purchases
  • 3 Purchases
  • 4+ Purchases

Breakdown Customers into Active, At Risk and Lost

Glew identifies your Active, At Risk and Lost Customer segments by using a proprietary metric called Lapse Point. This helps you identify the average number of days it takes for a one-purchase customer to buy again. Anyone within that window of time is Active, and those that approach the Lapse Point are At Risk. Lost customers are those who have passed beyond the window of opportunity, making them improbable to buy again.


Every store’s customer buying cycle is unique, so having this data at your hands allows you to adjust your marketing campaigns accordingly.

Break Down Customers Into Active, At Risk and Lost

See Lifetime Value KPIs

Customer Lifetime Value is a tricky metric to calculate, so most stores never utilize this valuable insight. Glew not only provides your Customer Lifetime Value, but it expands upon this segment with additional ecommerce Key Performance Indicators.


Glew’s ecommerce reporting finds the Average Time Between Purchases, Average Purchase Frequency, Repeat Customer Rate and Relationship Length.


Knowing this information gives you a solid understanding of how customers interact with your ecommerce store in the long run.

Repeat Customer Rate

Discover Your New Vs. Repeat Customer Ratio

Choose a specific date range to see a daily summary of New vs. Repeat Customers. Why is this important? It helps you to understand which channels and campaigns are bringing in new customers, and which channels and campaigns are driving repeat purchases.


Filter even further to see a breakdown of New vs. Repeat Customer by Source, Days of the Week, Device, Channel, Metro and Campaign. Your ecommerce reporting can be as tailored as you need!

See New and Repeat Customers

Evaluate Profitability KPIs by Channel

Widely dispersed data is a major issue for ecommerce reporting and analytics. When insights are spread among dozens of spreadsheets, you’re left with a confusing puzzle to try and piece together.


Our Lifetime Value Based Customer Profitability chart provides stats from all of your major channels in one place. Here you can see the performance of each channel based on a number of insights such as: New Customers, Repeat Customers, Return on Ad Spend (ROAS), Lifetime Value based ROAS, Lifetime Value, New Customer Acquisition Cost, Profit Per New Customer, Revenue and Ad Spend.

New Customers by Channel
Paid Search

Learn Strategies for Putting Your Customer Data to Work

See Other Ecommerce Analytics Provided by Glew

Merchandise Reporting in Glew

Product Analytics

Generate insights that drive revenue growth. From bundling to product profitability, Glew gives you the tools needed to evaluate historical data and identify actionable merchandising opportunities.

Performance Reporting in Glew

Performance Reporting

Bring together information from your ecommerce platform, analytics tools and advertising sources to help you understand key performance indicators across your business and maximize your store’s profitability.

Scheduled Reports

Scheduled Reports

Customize a report with the metrics you care about most or create a report for a specific date range. Scheduled Reports go straight to anyone’s inbox and can be set to deliver on a daily, weekly or monthly basis.

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