For ecommerce stores, understanding the value of each marketing channel and campaign is a critical component of making sure you are focused on channel

One of the most important metrics for ecommerce stores to analyze can also be the most challenging to measure. Lifetime value, or LTV, can have a maj

It’s well known to ecommerce marketers that acquiring a new customer is much more costly than marketing to active buyers. Still, there is often little

Analyzing ecommerce data can be an overwhelming prospect for online retailers. But without insight into your store’s performance, you’ll be flying bli

For forward thinking, competitive ecommerce businesses, the days of compiling reports, scouring Excel sheets and cross checking multiple dashboards ar

Want to make the most of your social branding and marketing strategy? Then you need to be on Instagram. Sure, Snap made waves with its IPO but if you’

Ecommerce analytics play an integral role in the success of an online store. In order to operate a profitable ecommerce business, there are important

Email marketing is an important tactic for nearly every online store. In fact, research indicates that email marketing efforts generate $38 in ROI for

We live in the age of instant gratification, and that desire to get what we want, when we want it definitely extends to the ecommerce world. Customers

Magento is one of the most broadly used platforms in the ecommerce industry for online retailers. In fact, 16 percent of the 100,000 most successful e

Shopify has become one of the most popular ecommerce software solutions for many online retailers, and customers have come to expect extremely fast lo

What is Lifetime Value? Lifetime Value, or Customer Lifetime Value, estimates the lifetime net profit from every paying customer of your ecommerce sto