Agencies spend numerous hours every week on marketing reports to stay on top of their campaigns. Data becomes an integral piece of operations, telling

While great fashion never goes out of style, apparel inventory can grow old. If you aren’t on top of your inventory strategies, your online clothing b

Do you know what is making your online store a success? Which of your strategies is working best to increase sales and revenue? Understanding the und

The idea of custom segments of ecommerce customers to create meaningful campaigns and more personalized relationship management makes perfect sense an

For ecommerce stores, understanding the value of each marketing channel and campaign is a critical component of making sure you are focused on channel

One of the most important metrics for ecommerce stores to analyze can also be the most challenging to measure. Lifetime value, or LTV, can have a maj

It’s well known to ecommerce marketers that acquiring a new customer is much more costly than marketing to active buyers. Still, there is often little

Analyzing ecommerce data can be an overwhelming prospect for online retailers. But without insight into your store’s performance, you’ll be flying bli

For forward thinking, competitive ecommerce businesses, the days of compiling reports, scouring Excel sheets and cross checking multiple dashboards ar

Want to make the most of your social branding and marketing strategy? Then you need to be on Instagram. Sure, Snap made waves with its IPO but if you’

Ecommerce analytics play an integral role in the success of an online store. In order to operate a profitable ecommerce business, there are important

Email marketing is an important tactic for nearly every online store. In fact, research indicates that email marketing efforts generate $38 in ROI for