Articles

Explore our latest blog articles to level up your knowledge of commerce intelligence.

Webinar Recap: Holiday Analytics and Reporting Q&A

We hosted our last monthly webinar of 2019 this week, a Q&A on holiday strategy and reporting with some of Glew's top ecommerce analytics experts.

How to Use Customer Segmentation to Establish Long-Term Loyalty

Customers come in all shapes and sizes. They engage with brands differently, respond to varied forms of marketing and exhibit unique buying behaviours

5 Must-Haves for a Winning Customer Rewards Program

This post was contributed by Nadav Berger, VP of Marketing at Rise.ai. Rise.ai is the first proactive branded currency solution for Shopify stores, pr

How to Create and Measure an Influencer Marketing Campaign

This post was contributed by Ryan Gould, Vice President of Strategy and Marketing Services at Elevation Marketing. From legacy Fortune 100 institution

4 Ways You Can Use Product Analytics to Drive Sales

Ecommerce sellers typically spend a ton of time gathering customer data and analyzing buyer behavior - and that's not a bad thing. But focusing the bu

5 Ecommerce Strategies to Help You Win Valentine's Day

You might not think of it as a big shopping day, but Valentine’s Day is the third largest US consumer holiday, with Americans projected to spend nearl

4 Ecommerce Apps You Need (And How to Measure Them)

Having an ecommerce site alone isn’t enough to launch a successful business in 2019.Today’s shopper has plenty of choices when it comes to buying onli

4 Ecommerce Trends to Watch in 2019

We're well into the new year - and if all is going according to plan, that means you’re on your way to rolling out the ecommerce strategy you set at t

What is LTV-Based ROAS (and Why Does it Matter?)

If you're part of an ecommerce business, you understand the importance of effective advertising. You likely review metrics and analyze data that help

How to Sell Successfully on Amazon

Most retailers use multiple channels to sell their product, simultaneously selling across social media, their online store and potentially a brick and

Planning Next Year's Ecommerce Strategy? Look at These Metrics

As hard as it is to believe, there are only days left in 2018. And while you're probably still busy with holiday sales, don’t forget to take some time

How to Create a Great Ecommerce Experience for Gifters

The weather's getting colder and the hot cocoa is flowing. There’s an energy in the air that only happens this time of year (is it excitement about th