Articles
Explore our latest blog articles to level up your knowledge of commerce intelligence.
4 Ways You Can Use Product Analytics to Drive Sales
Ecommerce sellers typically spend a ton of time gathering customer data and analyzing buyer behavior - and that's not a bad thing. But focusing the bu
5 Ecommerce Strategies to Help You Win Valentine's Day
You might not think of it as a big shopping day, but Valentine’s Day is the third largest US consumer holiday, with Americans projected to spend nearl
4 Ecommerce Apps You Need (And How to Measure Them)
Having an ecommerce site alone isn’t enough to launch a successful business in 2019.Today’s shopper has plenty of choices when it comes to buying onli
4 Ecommerce Trends to Watch in 2019
We're well into the new year - and if all is going according to plan, that means you’re on your way to rolling out the ecommerce strategy you set at t
What is LTV-Based ROAS (and Why Does it Matter?)
If you're part of an ecommerce business, you understand the importance of effective advertising. You likely review metrics and analyze data that help
How to Sell Successfully on Amazon
Most retailers use multiple channels to sell their product, simultaneously selling across social media, their online store and potentially a brick and
Planning Next Year's Ecommerce Strategy? Look at These Metrics
As hard as it is to believe, there are only days left in 2018. And while you're probably still busy with holiday sales, don’t forget to take some time
How to Create a Great Ecommerce Experience for Gifters
The weather's getting colder and the hot cocoa is flowing. There’s an energy in the air that only happens this time of year (is it excitement about th
3 Tips for Better Abandoned Cart Emails
Online shoppers have an average shopping cart abandonment rate of almost 70 percent, according to the Baymard Institute. And while this number may see
Why (and How) to Connect Your Online and In-Store Sales
Lately, the talk of the retail world is how brick and mortar stores are dying. But are they really? According to a BigCommerce study, 96% of American
Essential Analytics to Prepare for a Successful Holiday Season
We hosted our November Diamond Metrics Deep Dive webinar this morning. If you caught it live, we hope you took away some helpful insights on the analy
5 Ecommerce Metrics to Include in Your Annual Report
Most people don’t get too excited when they think about annual reports - the documents a business prepares at the end of the year to share their perfo