It’s the trifecta of digital marketing; predict who will buy, what they’ll buy and when. If it seems like an unrealistic goal, think again. Digital ma

The cloud. It’s an elusive term that’s susceptible to myths when it comes to technology. In simple terms, cloud computing means storing and accessing

Do you pull off on the nearest exit whenever you see a highway billboard that catches your eye? Probably not. Just like you don’t make an instant purc

Whether customer’s realize it or not, their location data is everywhere. It’s embedded in smartphone photos, GPS enabled apps and mobile navigation se

According to a McKinsey study, marketers who make data the center of their marketing and sales decisions can increase ROI by 15-20%. So, before you pu

Data is a funny thing – it helps you understand your business’ performance and provides you with the information that you need to make sound business

You know that feeling you get when you see that your favorite brand just put out a slew of new discount codes, or an online shop is having a huge prom

For ecommerce and multichannel retail businesses, sales funnel metrics are essential. Using a sales funnel model is a smart way to follow your custome

It's easy to spot a VIP backstage at a concert, or on the red carpet of a big event - they typically receive special treatment and perks, are communic

If social traffic is important to your ecommerce store, you should be checking referral traffic stats in Google Analytics to see how many visits are