For ecommerce businesses, online sales don’t come without a cost. Paid search, SEO, email marketing, social media and more, all require manpower and m

While you test strategies to increase website traffic, anguish over ad campaigns and pore over website analytics, don’t forget the true secret to ecom

How much time and marketing dollars do you spend getting new customers to visit and shop on your ecommerce site? Chances are, it’s a lot. We understan

Simple math proves that growing website traffic can increase revenue for ecommerce businesses. Online retailers spend plenty of time, money and resour

It’s the trifecta of digital marketing; predict who will buy, what they’ll buy and when. If it seems like an unrealistic goal, think again. Digital ma

The cloud. It’s an elusive term that’s susceptible to myths when it comes to technology. In simple terms, cloud computing means storing and accessing

Do you pull off on the nearest exit whenever you see a highway billboard that catches your eye? Probably not. Just like you don’t make an instant purc

Whether customer’s realize it or not, their location data is everywhere. It’s embedded in smartphone photos, GPS enabled apps and mobile navigation se

According to a McKinsey study, marketers who make data the center of their marketing and sales decisions can increase ROI by 15-20%. So, before you pu

If social traffic is important to your ecommerce store, you should be checking referral traffic stats in Google Analytics to see how many visits are

It's easy to spot a VIP backstage at a concert, or on the red carpet of a big event - they typically receive special treatment and perks, are communic

For ecommerce and multichannel retail businesses, sales funnel metrics are essential. Using a sales funnel model is a smart way to follow your custome