Articles
Explore our latest blog articles to level up your knowledge of commerce intelligence.
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Effective Strategies for Lowering Customer Acquisition Costs
For ecommerce businesses, online sales don’t come without a cost. Paid search, SEO, email marketing, social media and more, all require manpower and m
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Proven Ecommerce Tactics to Boost Conversion Rates
While you test strategies to increase website traffic, anguish over ad campaigns and pore over website analytics, don’t forget the true secret to ecom
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4 Simple Ways Ecommerce Stores Can Increase Repeat Customers and Build Brand Loyalty
How much time and marketing dollars do you spend getting new customers to visit and shop on your ecommerce site? Chances are, it’s a lot. We understan
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5 Strategies to Boost Average Order Value
Simple math proves that growing website traffic can increase revenue for ecommerce businesses. Online retailers spend plenty of time, money and resour
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3 Easy Steps to Get Started with Predictive Marketing
It’s the trifecta of digital marketing; predict who will buy, what they’ll buy and when. If it seems like an unrealistic goal, think again. Digital ma
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Cloud and SaaS Security: Debunking Common Myths
The cloud. It’s an elusive term that’s susceptible to myths when it comes to technology. In simple terms, cloud computing means storing and accessing
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View Through Conversions: The Most Important Metric You Probably Aren't Tracking
Do you pull off on the nearest exit whenever you see a highway billboard that catches your eye? Probably not. Just like you don’t make an instant purc
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5 Ways Marketers Can Increase Conversions with Location Based Marketing
Whether customer’s realize it or not, their location data is everywhere. It’s embedded in smartphone photos, GPS enabled apps and mobile navigation se
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Infographic: Traditional vs. Data Driven Marketing
According to a McKinsey study, marketers who make data the center of their marketing and sales decisions can increase ROI by 15-20%. So, before you pu
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What are Facebook Link Shims, and How Do They Affect Your Data?
If social traffic is important to your ecommerce store, you should be checking referral traffic stats in Google Analytics to see how many visits are
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How to Use Data to Identify and Grow Your VIP Customers
It's easy to spot a VIP backstage at a concert, or on the red carpet of a big event - they typically receive special treatment and perks, are communic
Sales Funnel Metrics: The Ultimate Cheat Sheet
For ecommerce and multichannel retail businesses, sales funnel metrics are essential. Using a sales funnel model is a smart way to follow your custome