Real-World Examples of Commerce Companies Thriving with Unified Data

In today's data-driven world, multi-brand companies face the daunting task of managing and leveraging vast amounts of data across various channels and brands. The power of unified commerce data in transforming these companies is not just about unlocking unprecedented visibility and streamlining operations but also about driving strategic growth. This potential for strategic growth is what makes unified commerce data truly exciting and motivating.

This blog post is a testament to the real-world success of multi-brand companies that have not just survived but thrived, by implementing Glew’s Commerce Data Cloud. Through detailed case studies, we will delve into the tangible benefits and significant impact of unified commerce data on these companies, inspiring you with the potential of this transformative tool.

The Importance of Unified Commerce Data

Overview

Unified commerce data is the aggregation and integration of data from various sources within a company's ecosystem, such as e-commerce platforms, marketing tools, CRM systems, and inventory management systems. This approach is a modern-day solution to more traditional data, often siloed in various systems and platforms.
Multi-brand companies frequently grapple with fragmented data that hampers their ability to make informed decisions. Data silos create blind spots, making it difficult to obtain a cohesive view of business performance. This fragmentation can lead to suboptimal resource allocation, inconsistent customer experiences, and missed opportunities.

Benefits

Implementing a unified data system offers several key benefits:

• Enhanced Visibility and Decision-Making Capabilities: With a unified view of data, executives can monitor performance metrics, identify trends, and confidently make informed decisions.
• Improved Customer Experience and Operational Efficiency: A holistic understanding of customer behavior and operations enables businesses to deliver tailored experiences and optimize processes.
• Streamlined Marketing and Inventory Management: Centralized data facilitates targeted marketing efforts and efficient inventory management, ensuring that the right products are available at the right time.

Blume

Background

Blume is a popular skincare and wellness brand known for its natural and eco-friendly products. Its rapid growth and expansion created challenges in managing fragmented data.

Challenge

Blume struggled with inefficiencies and missed opportunities due to fragmented data across e-commerce, marketing, and CRM systems. This lack of cohesion hindered their ability to understand customer behavior and optimize their operations.

Solution

Glew’s Commerce Data Cloud unified data across all of Blume’s systems, providing a single source of truth. This integration facilitated a real-time flow of information, enabling Blume to gain comprehensive insights into their business.

Results

• Increased Visibility into Customer Behaviors and Sales Performance: With unified data, Blume gained deeper insights into customer preferences and sales trends, allowing them to tailor their marketing strategies effectively.‍
• Optimized Marketing Strategies and Inventory Management: The centralized data system allowed for better inventory forecasting and more targeted marketing campaigns, improving overall efficiency and customer satisfaction.

Sunflower Digital

Background

Sunflower Digital is an experienced growth marketing agency that helps direct-to-consumer (DTC) ecommerce brands make the right digital marketing decisions to scale quickly and efficiently.

Challenge

Sarah explored various dashboard tools, including Google Data Studio, but faced issues with non-real-time updates, manual spreadsheet management, and cumbersome maintenance. Other tools failed to provide helpful, user-friendly dashboards or access to critical customer data, which was not readily available from Shopify, Google Analytics, or other sources.

Solution

Glew’s Commerce Data Cloud unified data across all of Blume’s systems, providing a single source of truth. This integration facilitated a real-time flow of information, enabling Blume to gain comprehensive insights into their business.

Results

• Increased Visibility into Customer Behaviors and Sales Performance: With unified data, Blume gained deeper insights into customer preferences and sales trends, allowing them to tailor their marketing strategies effectively.
• Optimized Marketing Strategies and Inventory Management: The centralized data system allowed for better inventory forecasting and more targeted marketing campaigns, improving overall efficiency and customer satisfaction.

Leading Oat Milk Brand

Background

A leading oat milk brand that has experienced rapid growth in the U.S. market.

Challenge

The leading oat milk brand faced formidable hurdles in managing its burgeoning operations, such as the need to scale its e-commerce activities and track pivotal metrics like lifetime value, monthly recurring revenue, and repeat customer rates. Initially, they relied on spreadsheets and manual calculations, but the inefficiency and inaccuracy of this approach necessitated a more robust solution.

Solution

In early 2020, the company implemented Glew’s Commerce Data Cloud, a decision that proved to be a game-changer. By leveraging its powerful integrations with platforms like Shopify and Amazon, the oat milk brand could consolidate its e-commerce data into a single, intuitive interface, providing a comprehensive view of its operations.

Results

• Improved Reporting Capabilities and Data Accuracy: Glew provided the company with instant access to critical KPIs, streamlining their reporting process and enhancing data accuracy.
• Enhanced Decision-Making: Comprehensive performance analytics enabled the team to better understand which channels were driving revenue and customer acquisition, allowing for more strategic decision-making.

Key Takeaways

Success Factors

Several key factors contributed to the success of these companies:

• Comprehensive Integration and Data Consolidation: By integrating data from multiple sources into a single system, these companies gained a holistic view of their operations and customer behavior.
• Real-Time Data Availability and Actionable Insights: The ability to access real-time data and generate actionable insights empowered these businesses to make informed decisions and respond quickly to market changes.

Glew’s Role

Glew played a crucial role in facilitating these successes by providing a robust platform with unique features and capabilities:

• Extensive Integrations: Glew offers over 170 integrations with various platforms, ensuring seamless data consolidation.
• Advanced Data Warehousing and Analytics: Glew’s data warehousing capabilities provide a secure and scalable solution for storing and analyzing data.
• Customer Support and Ongoing Innovation: Glew’s commitment to customer support and continuous innovation ensures that businesses can maximize the value of their data.

These compelling case studies vividly illustrate the transformative power of unified commerce data. By harnessing the capabilities of Glew’s Commerce Data Cloud, these multi-brand companies successfully overcame data fragmentation, boosted visibility, and streamlined operations.

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As the demand for data-driven intelligence escalates, it becomes imperative for multi-brand companies to swiftly adopt unified data solutions. Glew’s comprehensive platform, with its array of tools and unwavering support, is the key to unlocking this potential, enabling businesses to not just survive but thrive in a fiercely competitive landscape.

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Don't miss out on the opportunity to revolutionize your business with Glew. Request a demo today and unlock the untapped potential of your commerce data, paving the way for unprecedented growth and efficiency.