What’s the difference between Average Time Between Purchases and Lapse Point?

Your Average Time Between Purchases is calculated using the sum of all purchases and all days, and calculates an average number of days between purchases using those totals.

Lapse Point, on the other hand, is calculated on an individual customer level for all customers across your store (i.e., if a customer makes 2 purchases in 100 days, their lapse point is 50 days). Your store’s overall lapse point is an average of each customer’s individual lapse point.