My Facebook channel data isn’t displaying as “Facebook” under Channels on the Performance tab. What’s happening?

If your Facebook channel data isn’t properly displaying as “Facebook” under Channels, check how your order sources are tagged. If you’re using “fb” as an order source rather than “Facebook,” these orders may not be attributed correctly in Glew. Use “Facebook” to ensure they are mapped correctly. The same is true for “ig” versus “Instagram.”

A similar problem can occur if you use a tag like “referral” for Facebook orders – Glew will not be able tell whether they should be associated with paid or organic traffic. Use tags like “paid” or “paid social” to ensure they are mapped correctly to the “facebook-paid” channel.