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Product Analytics For Ecommerce Stores

Glew transforms your ecommerce store’s Product sales data from difficult to analyze silos of data into revenue generating opportunities. Understand product Segments, such as most profitable products or best bundles, and drill down to Individual Product Pages to learn more about what’s helping or hurting your store’s performance. Glew’s Segments include over 20 out-of-the box categories that will provide you with granular levels of information needed to optimize your store’s sales strategy.

What Product Analytics Does Glew Include?

Product Segments

  • High Gross Margin
  • High Volume
  • Most Profitable
  • Hot Products
  • Top From Paid Search
  • Top From PLA
  • Top From Organic Search
  • Top From Email
  • Top From Social
  • Top From Referrer
  • Most Reordered Products
  • Top Products Bundled
  • Discounted Products
  • Cold Products
  • Most Refunded
  • Most Abandoned Products
  • Nearly Out of Stock

Product & Category Level Insights

  • Margin
  • Orders
  • Quantity Sold
  • Hot Products
  • Quantity Left
  • Revenue
  • Cost of Goods Sold
  • Gross Profit
  • Refunded

Individual Product Level Insights

  • Quantity Available
  • Quantity Sold
  • Revenue
  • Gross Profit
  • Inventory Velocity
  • Inventory Depletion
  • Average Price
  • Cost Per Unit
  • Total Orders
  • Quantity Refunded
  • Gross Margin
  • Best Bundles by Revenue
  • Best Bundles by Volume

Does Glew Use Cost of Goods Sold Data?

Yes! COGS Reporting in Glew

Glew provides a proprietary tool that allows you to batch import Cost of Goods Sold data and use that information across the application. Without integrated Cost of Goods Sold data, store owners are making decisions with little understanding of an appropriate level of marketing spend relative to product profitability. With Glew, you can ensure that gross profitability is incorporated into your decision making process and that you’re no longer neglecting important information needed to determine the ideal marketing spend and strategy by product. With a clearer picture of your store’s performance you can refine your strategy to maximize growth.

Start with High Level Insights

Glew’s Product ecommerce analytics include three levels of insights. The highest level is generated from overall store performance. Select from over 20 pre-configured segments including: Most Profitable, Top Bundles, Cold Products, Top from Social and Most Reordered Products.

 

Segments include positive, neutral and negative categories so that you can do more of what’s working and less of what isn’t working. One of Glew’s most utilized Segment is Top Product Bundles. Glew pulls together data from your ecommerce platform to find the products that are most commonly purchased together. With this information, you can effectively increase average order value by strategically offering products based on historical facts. Bundling is a fast and effective way to use data to increase your bottom line.

Positive, Neutral and Negative Highlights

Then Evaluate At Category And Product Levels

Glew pulls in the categories you’ve set up in your ecommerce platform and compares the performance of one category to another. For example, a clothing retailer may have the common categories of shoes, apparel or accessories. Why is this helpful? Because it shows you which categories are the lifeblood of your store, and which categories necessitate inventory or marketing adjustments.

 

Glew also provides the opportunity to go one step deeper and evaluate all products based on key performance indicators. Sort across all products of your store and compare between Margin, Orders, Quantity Sold, Quantity Left, Inventory Velocity, Revenue, COGS, Gross Profit and Refunded. See which products are rising to the top, and which products are negatively impacting profitability.

Finally Glew Reports On Individual Products

The most granular level of ecommerce reporting for Products is individual product analytics. Drill down into each product in your store to see a comprehensive view of performance. See how the product’s performance trends over time, and find the items most commonly purchased together. If a product is included in a store Segment it will appear on the individual product dashboard.

 

By providing these flexible views of your merchandise, Glew aims to uncover the revenue hiding in your data. Making small adjustments across your store can dramatically benefit your bottom-line.

Individual Ecommerce Reporting for Merchandise

Discover Ways to Maximize Your Product Data

See Other Ecommerce Analytics Provided by Glew

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Customer Insights

Uncover opportunities to target your best customers, or to win back At Risk or Lost customers. Pinpoint your Customer Acquisition Cost to maximize your channel and campaign performance.

Performance Reporting in Glew

Performance Reporting

Bring together information from your ecommerce platform, analytics tools and advertising sources to help you understand key performance indicators across your business and maximize your store’s profitability.

Scheduled Reports

Scheduled Reports

Customize a report with the metrics you care about most or create a report for a specific date range. Scheduled Reports go straight to anyone’s inbox and can be set to deliver on a daily, weekly or monthly basis.

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