6 Tips to Rock Your Hot Products (Plus a bonus guide!)
When a product’s performance is shown in different lights, you’ll find more ways to strategize for revenue growth. In order to make strategic decisions you should evaluate performance routinely. Before getting started, identify the products from your store that fall into the metrics listed below.
What is a Hot Product?
- Most Profitable
- Best Bundles by Revenue
- Top from Paid Search
- Highest Gross Profit
- Highest Sales Margin
6 Tips to Rock Your Hot Products
1. Prominently Promote
Promote top selling items using banners or carousels above the fold on your home page.
2. Simplify Search
Include an option to ‘Sort By’ top selling items.
3. Generate Buzz
Feature hot products on your social media channels. Better yet, encourage loyal buyers of your popular items to share photos or testimonials on their personal social media accounts.
4. Feature Together
Include an option to navigate to a page focused on best sellers.
5. Welcome Feedback
Use a customer survey to better understand what buyers like about your most popular products. Content from customer feedback can be used to enhance your product descriptions.Want to see examples of each strategy plus ways to maximize your hot products? Download our free guide!
6. Muster Curiosity
Feature a ‘What’s Trending’ section to attract curious shoppers to hot products.
Want to see examples of each strategy plus ways to unfreeze cold products? Download our free guide!
10 Tips for Moving Merchandise: Unfreezing Cold Products & Rocking Hot Products
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